Yup — you nailed exactly what devolved. The clicks vs nourishment has brought us to a perilous place. I mean tabloids were always around, it was just that the mainstream news businesses were sustainable back then. I am optimistic for some new models that people will pay for content that makes races back to the top (remember when every kid was reading 700 page tomes of Harry Potter?) but it’s going to take some real work to get there.