You shouldn’t think of your onboarding session as just one flow in the first session. But make sure you build features that continue to advance the user’s experience until they are core. This includes emails you send them, what you do when a user who shows up but isn’t core yet, and how you leverage the network of other core users to help activate new or lapsed users. You could say I am trying to extend the role of the onboarding team from just the opening flow to the whole activation experience

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