With subscription products, I think the key “metric” or how to think about “really using” the product is something around “consciously paying for every month/pay cycle”. I think there is a fine line as you point out between “paying for something” and actually using it. For example, I pay for HBO - I don’t necessarily watch something on HBO every month, but I do consciously know I am paying for HBO and haven’t cancelled. If your business relies on breakage where people forget they are paying for something, and as soon as they realize they cancel, that just doesn’t sound like a very healthy long term business. More of a ruse.

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I love building products that people use. I‘ve helped build Twitter, Facebook Connect, LinkedIn, Robinhood. Investor in Medium, Tiktok/Musical.ly, Discord

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