Snap really isn’t that obscure. It takes under a few minutes to learn the basics at most.

The key is just connecting with people who are using the product and engaging, sharing, and more with them. The fact the UI creates a conversation helped draw people in and draw them together. If you don’t have people in the product to share it with, it won’t matter at all.

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I love building products that people use. I‘ve helped build Twitter, Facebook Connect, LinkedIn, Robinhood. Investor in Medium, Tiktok/, Discord

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