I too think this is where it’s going — some assistant like Samantha from Her will be speaking to us and delivering us very personalized recommendations. I think the question we should ask though is who we entrust that algorithm to, and what the source inputs really are. I am starting to think it’s less likely a broad crowdsourced review system where every vote counts equally, and a world where certain votes are considered more worthy (both in general as well as personalized to you). Ideally I’ll just never have to think about what to watch since the best things will be available to me all the time.