I think the trick here is that good enough really depends on your business model and the usage cycle of your product. Obviously more core users and faster conversion to core users is better. And if you assume that getting more users gets harder over time, then having a higher and higher percentage of your acquired users converting to core can only be a good thing. My instinct is companies that get 30–40% of their new users into core is pretty healthy

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I love building products that people use. I‘ve helped build Twitter, Facebook Connect, LinkedIn, Robinhood. Investor in Medium, Tiktok/Musical.ly, Discord

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