great insights. And you may be right that the best hidden features are for content that gets shared that triggers that moment that you want to know how someone else did something. I don’t think that works just for content that gets shared, but can also work for anything that makes you feel more powerful and other people will notice you do something faster or more effectively from your app or device. It can be used for core functions too — it creates a feeling that you are like a member of a club once you understand how something works. Tinder was a good example of this. But your point is well taken — these things definitely help collectively make this work quite well in content experiences like Snapchat.